5 Tips For The Social Media Drummer
The internet, and in extension social media, is arguably the single most powerful tool we have available today to launch or strengthen a career in music. But if used incorrectly, it can become a huge time- and resource drain. Let's talk about drumming on social media - I hope you can take something away from these tips and further grow your presence online, no matter what your ambitions are!
Here are my best 5 tips that I've learned from almost 4 years of building a drum career completely from scratch through social media:
1. Be the best possible version of yourself.
Seriously, this is HUGE. No one likes a copy-cat. Plus, no one is better at being you than you! Embrace it, and develop it! Find that one thing you're good at, make it your niche, perfect it, find a way to deliver it in a unique and efficient format, and start pushing it out to the world. Don't be afraid to do something unique and truly be yourself, however quirky or different you might feel! Being unique is standing out, and on social media, standing out is everything.
2. Don't half-ass it.
A lot of people want to achieve their goals, but many fewer want to actually put in the work to get there. Content creation and social media as a vessel for reaching your dreams is a time consuming lifestyle. You have to put in the hours. After work/school, don't sit down in the sofa and watch the game on TV - get up and make that video, reply to those comments, plan that next big move! Things won't just fall in your lap - but if you put in a lot of work, you're creating your own luck and increasing your chances for success.
3. Be kind!
You can be the best drummer in the world, but if you're an asshole to your followers or don't interact with them at all, not a whole lot is going to come from it all. Reply to comments and messages, interact and collaborate with other drummers online (they're not your competition, they're your coworkers!), and develop lasting relationships. Everything you put out will come back around - so make sure your output is of the good sort!
4. Stay out of politics and drama.
Don't get me wrong, you absolutely shouldn't abandon your political views and opinions on the matters that matter, but for the sake of your name, business and brand, keep them out of what you do online. The moment you express a strong political opinion, especially on a sensitive topic, or the moment you join some kind of public drama, you instantly polarize your audience into two halves - the ones that agree with you, and the ones that don't. Although the ones that agree might like you slightly more because of it, the ones that don't will remember that strong opinion of yours everytime they see you online - and that's not a good thing. Stay neutral, stay away from drama and debates, and focus on the things that really matter for your growth.
5. Good content first, everything else second.
At the end of the day, no matter how professional you are as a person and how well you can navigate the social media platforms, if your content sucks, none of that other stuff matters.
Put yourself in your viewer's shoes - when they scroll through Instagram on their phone and see your video, what is it really that matters in that moment? Your logo? Your great looking website? The time of day you posted the video to best work around the algorithm? No. YOUR VIDEO MATTERS. Either they like it and choose to look into you further, at which point NOW that other stuff starts to matter, or they won't enjoy the video and they'll move on - follower, customer, opportunity lost.
Put most of your energy on making good content. The rest will sort itself out with time, as long as you actively look to learn and improve.
I think of my time and energy as a 45/45/10 plan. 45% of my effort goes into making good content. Another 45% goes into my brand, my professionalism and who I am as a person, and the remaining 10% go into literally everything else.
Did you enjoy these tips? Do you agree or disagree with any of them? Share your thoughts in the comments section below.
See you soon,
- Siros Vaziri
Want to learn more from Siros about social media marketing and building your drum career? Sign up for a Skype lesson!